In our routine life, we come across different brands. Without realizing it, we are using the brand in everything; whether we are wearing something or eating anything, almost everyone has registered their business. Trademark is a unique way of identifying the brand. Trademark is a symbol or word that the user legally registers as representing a company or product. It differentiates your product from the products of other competitors. For instance, any wristwatch enthusiast in India can identify Titan's name merely by looking at the logo — even if the brand name is not cited on the product.
It is a type of intellectual property consisting of a recognizable sign, design, or expression which makes it unique from other products. So, if you are running any business and come up with some new ideas or outstanding work, get yourself registered before anyone steals it. A Trademark should be unique to your brand to get it recognized. If your logo is unique and recorded, the potential customers will remember your brand by that logo. Anyone can quickly identify which brand your product belongs to.
A trademark helps protect the owner of the mark by securing the exclusive right to use it or allowing another to use the same in return for payment. A trademark owner can be an individual, business organisation, or legal entity.
A trademark is one of your company’s precious capital. It is a way of identification and substantially plays a significant role in building the company's public image. Trademarks carry supreme interest as the general public can recognize a brand based on trademarks in a competitive market. At the same time, they also prevent other enterprises from copying another’s brand. Trademark helps to save the brand from infringement. Brand registration in India drives the companies to abide by the standards, rules and regulations. Customers can identify brand values and offerings after being satisfied with consistency and quality.
Trademark is registered under the Trademark Act, 1999, and whenever infringements of trademarks happen, it provides the owner of the trademark the capacity to sue for losses. Brands, when registered, act as intellectual property for the business, as they safeguard the investment of the company. The chosen trademark shall register themselves on a mandatory basis as they work as a unique symbol for the products and services they provide.
It feels hurt when you see some other entrepreneurs rob your hard-earned reputation.Many times, trademark (TM) owners end up in prolonged litigation because they did not register their brand when the time was right. Hence, it is virtuous to register your mark, and the owner will have the much-needed legal protection of their brand name registration in India. The trademark registration in India process does not require much effort. It is a simple process.